9/21/2023 0 Comments Mint mobile stock robinhood![]() But those who did get the highest-value stocks, and shared, confirmed the potential of the program, drove existent users to keep on referring. Many users got stocks from well-established companies, but ones less valuable than, say, Apple. And you'd always win because you’re getting something valuable.Īnd the referral program carried on after the launch - this time the incentives were small amounts of stocks.įorums like Reddit became a hot spot for people sharing thoughts on the stocks they received from Robinhood as incentives. It also had a gamification style: the program was like pulling a slot machine lever, but for free - the only “cost” is the referral. The psychological power of the referral priority program enticed people’s desire to move up (and thereby share) has no inherent limit - they would continue to share until they run out of friends to send the link to. The more people you referred to join the waiting list, the faster you’d move up and the sooner you’d get access to the app. ![]() But if you invite a friend to join the waitlist behind you, you will move up in line a few spots. It worked like this: you joined Robinhood’s waitlist you start off at the end of the line. Robinhood is a mobile app known for free mobile stock trading and reached 1 million active users in a year - and today Robinhood is adding about 140,000 new users every month.Įven before their launch, Robinhood started this smart referral priority program. ![]() ![]() Robinhood: clever referral program built a +1 million waiting list. The first article in this series is about two of the most successful FinTech startups Robinhood and Mint and how they used pre-launch marketing to grow their potential client base, way before they launched their services. I will be publishing weekly articles with successful marketing strategy case studies: from content marketing to growth hacks, and clever ways to build a community using social media. This is the start of a series of articles about different marketing strategies used by neobanks and FinTech startups. ![]()
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